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The Phenomenon of Counterfeit in sanitary wares :advantages or disadvantages ?
Author:Admin    Published:2013-08-13 18:15:18    Text:【Large】【Middle】【Small
Abstract:The counterfeit of sanitary wares products is the most furious among the all kinds of industries.Once the original sanitary wares are sold in the market in less than 2 weeks ,the copy pnes must have already been displayed in other's exhibition. It is difficult for the customers to judge which one is the original ones , which makes the creative enterprises frustrated.

The products are copied by others which will not only cause the problem prduct property,but also will influence many other factors such as the price , reputation ,selling of products. It will lead into the enterprises not get its deserved returns , but , make other companies learn it easily.

It is said that there's not any product can totally avoid being copied in the line of sanitary wares. The products will be soon copied and be reference once they're equipped with uniqueness and practicability. The products such as Travertine , Plates ,mrbles ,stone, wood blocks which has landmark meanings in the line are of course has plagiarized by most santiary wares companies. "The golden life of Traverline shoud have been more than 5 years , but becaue of the plagiarism , it has shorten to only 2 years. "The responsible person of TOTO said in frustration after their products are copied by other companies.

Not all of the products will be copied , of which the products have no market valve or be unpopular among the customers . On the contary side , the popular ones will be crazily copied.

Like Oceano ceramic sanitary wares launched the "Pilates "in 2007. The pilates product brick pattern like falling petals on the ground, which are so grace and passionate and totally different with the monotonous and simple style of polished titles. People have a good impression on these new products. Pilates adopts the technology of ultrafine powder secondary hedge filtration, forming the effects of flowers falling . The multiple small shop of ultrafine powder makes the brick surface more natural and have the strong sense.Because the surface is sprayed with an ultrathin layer of micron coating ,so it can anti-pollution efficiently and easy to clean. What's more , it is made by the high quality material , which is high density,hard texture and low water absortion.Pilaters has good perfomances in many aspects such as anti-slip ,anti-pollution,straight angle ,hardness and so on.

Now there's a strange phenomenon in sanitary wares, that is ,the new inventions can be very hard to be succeed in the lines only by one enterprises. They need the combinations of many companies to lead into the road of fashion.

Such as "JinhuaBeige Marble" of Dongpeng was imitated widely by the whole ceramic sanitary wares industry and became a different view of all yellow; Oceano has also changed its brand name of private cast factory to the word "Oceano" to fit with the trend ;While the marbles of Gani Cermaic Sanitary Ware has been crazily imitated , which making the people pay much attention on the full polished marble, meanwhile the sales volume has increased to 50% in 2009.

Although the ceramic sanitary wares companies who innovate the new products are the victims , they're also the benficiaries .The bad side of the imitation is the profit become less while the good one is the sales of volumes increase greatly. Wangwei, marketing director of Hongyu Ceramic , thought that people will copy your products means that your products are in good quality and such imitaion can also be a kind of promition of the products. He also said now the competition of the ceramic sanitary wares has changed form the products to the service. The discrepancy of the service is the core of the enterprise competition. So, only if the enterprises do a good job in the service , the profit of the innovation will not be influenced so easily.

Reference: China Sanitary Network

    Edit: BQM Sanitary ware Technology Co., Ltd. Xiamen .BQM Sanitary Co., Ltd. is located in Xiamen , professional production, production inlet valve, drain valve, buttons, toilet seats, toilet water-saving appliances and other accessories. Currently committed to continuously explore sanitary technology and innovation, and strive to create innovative pioneer of saving water and energy. Welcome to cooperate consultation. Our products are ISO9001 certified, North America CUPC certification, the national water-saving certification, CE certification, as well as by the Fubon Insurance Company of product quality exclusive underwriting. Superior level of product quality, stable performance, widely acclaimed. Welcome to contact us, thank you

 

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